A Romantic Trip

A Romantic Trip

Permanent exhibition at Museo del Romanticismo
Madrid, Spain 2008-2011

Creating a new identity for an old museum in respect of tradition

The museum was reordered in 2009 and relaunched with its current name (a modification that clarifies that the museum is about romanticism). The museum’s exhibits are presented in the context of a historic house with a dining room, billiard room etc. They include items related to the romantic writer Mariano José de Larra. The institution was in needed of a strong identity reflecting the long tradition sensibility of the institution, in combination with a new fresh style, applied in every brand application: marketing, communication, documents, wayfinding,…

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